“Never write more than two pages on any subject.”

by Magnus

I don’t think its feasible to have this blog if its only for longer posts, articles or essays. It wont work if its like that – although I would love to see myself write that stuff every once in awhile as well. So, here is a shorter one. I fell over a post on writing and what David Ogilvy thinks of it. Apparently Ogilvy an internal memo to all agency employees, titled “How to Write”. Ogilvy writes something that resonate with my first blogpost here on MGNS;

“Good writing is not a natural gift. You have to learn to write well.

He then continues with some good tips. I like “never write more than two pages on any subject” a lot because it seems like a good rule to keep it short, and to the point.